It seems as if Levi's , the jeans brand, which so closely with der amerikanischen Geschichte verwoben ist, in der Realität angekommen...
In December 2008, Levi's ditched its old ad agency and signed on with Wieden + Kennedy (the talented ad makers responsible for creating many of Nike's epic , stirring , one-minute anthems). The spots that W+K came up with—this new campaign is labeled "Go Forth"—have been running since the summer in movie theaters and, increasingly, on television. From the moment we see that "America" sign half-sunk in inky water, we know we're watching something new. The campaign inhabits a different universe from the one depicted in "Live Unbuttoned."
via slate.com
basis of the new campaign are poems of American poet Walt Whitman .
And there's logic to this match between a quintessentially American poet and a quintessentially American product. Whitman's verse Allows Levi's to evoke not only its proud history but a forward-looking present-the pioneering American mindset that Whitman captured and that Levi's hopes to embody.
via slate.com
NEW
underlain with Walt Whitman's Pioneers! O Pioneers!
ALT
My belated contribution to twoforfashion Jeans Blog Parade .
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